Like most service industries, the personal care sector is often driven by referrals. If a person has an excellent experience at a hairdresser studio, they’ll be much more likely to speak up when friends or family members ask for advice about where to go for their own memorable times in hairdressing salon chairs.
Because of that reality, it can be particularly difficult for a new stylist to build a roster, whether that person is just beginning a career in the field, or perhaps recently moved to the area and needs to start making a name for himself or herself within the community. Keep reading to learn three ways that you can give an equal opportunity for employees to thrive, especially if they don’t yet have a sizeable base of loyal customers.
Profile Accomplishments on Your Website
Sometimes, clients come to your establishment looking for a very specific kind of assistance. Maybe their strands are perpetually frizzy and they’re looking for professional salon supplies that could tame them once and for all, or perhaps they’d love to meet with someone who has received training in a precise method of applying colours and highlights.
That’s why it’s so smart to recognise how although your stylists probably make an impressive team because of their collective talents, individual strengths play a role, too. List the accomplishments of each stylist on your website or social media page, and offer a direct link for people to schedule an appointment.
One excellent way to announce the arrival of a new team member is to give a discount for services purchased from them. If a new stylist is an expert at creating perfectly polished toenails, promote discounts near your pedicure chairs, preferably during the warmer months of the year when people will be more likely to go barefoot or wear sandals.
Never forget that successful stylists are usually able to get referrals by always fostering a sense of trust. That goal is evident whether someone is styling the strands of a client they’ve known for years, or an individual who’s at the studio on their first visit. Make it easier for people to find a stylist they’ll love by hosting an open house where people can speak casually with your stylists, without worrying they’ll feel obligated to set up an or buy beauty salon supplies.
By experimenting with the three ideas above, you can give all your stylists a chance to attract and keep customers. Try them today to work towards keeping your establishment perpetually busy.