Getting a new haircut can be nerve-racking, especially when depending on a new studio or stylist. It’s crucial for staff members to realise that taking the time to guide all clients through a detailed consultation can make the difference between satisfaction and an unexpected surprise while inspecting the results in salon mirrors.
Ask for the Good and the Bad
Sometimes, clients have a clear idea of a preferred hairstyle but aren’t sure how to convey those desires. A stylist can break the ice by asking clients to describe several characteristics they like or dislike about a current look. Upon first meeting a client, hairdressers may view that person as a blank slate, but the answers to these two basic, open-ended questions can build a foundation before stylists sit down on hairdressing stools and get to work.
Learn What to Avoid
Asking customers to describe a few past hairstyles that didn’t work out well can also give valuable information. Hairdressers can work more efficiently by ruling out styles that clients won’t be open to, and hone in on thoughtful solutions instead. It’s also smart to find out if there are any styles that may be forbidden or discouraged by a person’s workplace.
Inquire About Lifestyle Trends
Hairdressers can learn a lot by asking clients to talk about a typical day, too. Customers who are shy may not volunteer this information without a little gentle prodding, but there are effective ways to guide the conversation in ways that help stylists work with confidence.
For example, while standing over salon basins, stylists can strike up a conversation about how much time customers spend getting ready each day, including whether a person opts to take a long shower or frequently relies on dry shampoo. A person who confesses to frequently feeling rushed probably isn’t a good candidate for a very complex style that requires a lot of maintenance.
Finding out about someone’s way of life is also a great opportunity to talk more about the kind of products that he or she is currently using, and how to continue the practise with a new hairdo. If possible, employees should treat the conversation primarily as a teachable moment, without overlooking the possibility for smoothly suggesting that a client think about using some of the hair salon supplies available for purchase at the studio.
Consultations may seem simple, but they’re the first step in forming lasting relationships with clients. Taking time to ask the right questions can make it easier to build trust from the start.