Many people decide to become hairstylists because they’re driven by a desire to help others look their best while also exercising some degree of creativity. It’s always important to learn about customer goals and suggest cuts or colours that might suit, but sometimes, even your most carefully considered suggestions might meet resistance at first. Below, we’ll explore ways to help customers feel at ease as you use knowledge and hairdressing supplies to work magic.
Show Examples of your Work
It’s unlikely that a new client will be willing to let you do a cut or colour that’s especially dramatic, but if you work hard to cultivate a supportive and trustworthy relationship, that increases the chances of a client eventually being open to you trying something creative that brings a mutually satisfying outcome.
Consider placing portfolios of your work near the salon reception desk to make people feel inspired as they wait for service. Although generic books of possible styles can help people feel more confident about asking for a new look, they don’t offer insight to what you can do personally. When people are able to refer back to the results you’ve gotten in the past, that can make a doubtful person feel more comfortable.
Many people don’t like unexpected surprises, and that’s especially true with changes in personal appearance. Before picking up your scissors or leading clients back to get ready for colour preparations at your studio’s salon basins, explain each phase of the process clearly, and try not to use terminology that might sound overwhelming for a person who doesn’t make his or her living in the personal care industry.
It might also be necessary to do a new colour or cut in a few phases instead of making significant changes right away. When customers have the opportunity to ask questions as you work, see how things are progressing, and get the welcome benefit of knowledgeable responses, they should feel more relaxed about letting you put your expertise on display instead of sitting and silently wondering what the results will be.
Giving customers information before and during a major stylistic change is an effective way to make them feel more in control and it also allows you to showcase the extent of your expertise.
Hesitancy from clients is a common challenge for stylists, but by following these pointers, you can improve the chances that clients will agree to insightful suggestions that’ll make them love the results they see in the salon mirrors.