If your salon caters mostly to adults, this may be by design. Or, perhaps that is the niche you want to focus on. But if you’re not catering to kids at least as part of your offering, this is a profitable sector of the beauty industry.
If you’re interested in tapping more into this market, it could be profitable and give you a big uptick in business at certain times of year, such as back to school, graduation, and a year round trend in birthday parties for little girls held at beauty parlours that offer a mani pedi pampering experience for little divas.
If you’re interested in catering to kids, here are some ways to make your salon more kid-friendly:
Kid-Friendly Salon Chairs
You’ll find salon equipment for sale here at Direct Salon Equipment that can cater to kids. We have kid friendly beauty furniture including a range of kiddy chairs in terms of fitting their size, holding toddlers, and we’ve even got hydraulic race car salon chairs that keep wiggly little boys occupied for their haircut.
Kids who can watch TV while they have a haircut are much more likely to sit still and more likely to be happy to come back often. It’s a good idea to have the TVs visible from child seating areas in your salon, such as the reception area and where you plan to do the haircutting.
Kid-Friendly Waiting Area
Be sure to have colouring books and crayons in reception as well as child-friendly miniature seating. It’s also a good idea to have a book of child haircuts on hand so that parents feel like your salon has the ability to cater to their kids. Mums and kids may appreciate sitting together and choosing a hairstyle. And if a waiting area is kid-friendly, this can also give Mum a break while she gets her hair done.
Treats for Kid Clients
After the haircut is over, many child-friendly hair salons offer a candy and another treat to kids who have done a good job in the chair. (Really, you’ll have to offer it to any child, of course, after getting parental permission but hopefully their parent has suggested that if they behave they will have a treat). You may opt to buy themed gifts, such as pencils, squishy stress balls, and other promotional material with your salon name and number on it.
It’s a great idea to include the stylist’s name on the receipt and hand out a refrigerator magnet with your salon’s number for booking the next appointment.
Whether you want to cater solely to kids or just offer childs’ haircuts as a value add to the men and women that frequent your salon these tips could help you see an increase in business and in customer retention.