The beauty business is a highly competitive one. Whether you have a salon in Melbourne, Sydney, Perth, or elsewhere you’ll do better if you keep in mind that it takes a continuous effort to build clientele and to retain clients, too. In order to thrive, there are some things you can do to attract people and to keep your customers not only coming back but telling others about your salon, too. Here are some tips:
Is your beauty salon a nice place to visit? Is it comfortable, well-decorated, and does it have a spa-like feel? If so, your clients will look forward to coming. If you haven’t updated the look in a long time or didn’t take the time to carefully consider the décor when you opened, it may be time for an upgrade to the decor.
Tip: Redecorating opens the door for a great time to do a ‘grand re-opening’. This is an excellent way to do marketing and advertising locally. Consider doing some sort of ‘special’ when you unveil your new design.
Is your staff pleasant and friendly? Do customers feel welcome when they arrive? This makes a big difference! People are often self-conscious when they get their hair done and a warm and friendly environment plus excellent customer service will make them want to come back.
Does your salon follow the trends in hair? Keeping up with styles, techniques, and the latest in salon equipment will help you stay in the minds of customers when they make their own appointment and when they tell their friends where they got their hair done. It’s smart to invest time every week to stay up to date on your industry.
Do you offer a variety of services? Some beauty salons only offer haircuts. Others do piercings, body hair removal, nails, and other services. Is it time to expand your service offering? It could help you attract more business.
Do you sell great beauty supplies as well as provide beauty services? People want salon styled hair at home and this offers a great opportunity for you to provide an additional service and gives you an additional income stream. You will want to make sure that your staff encourage clients to buy salon products but without being too pushy. This can get people in not just for their haircut but also for their shampoo, hairspray, styling products, and extras, such as hair dryers, curling irons, and hair straighteners. Giving out samples could help bring them back for beauty purchases.
Does your salon equipment provide comfort as well as function? There are some great beauty salon furniture options that look good and that are more comfortable to people.
Continually looking at your salon from the perspective of the customer will help you keep more customers and get more referrals.