Whether you’ve been in business for a while, or have just recently started welcoming clients to your salon workstations, you probably already have a clear understanding that efforts to create a pleasant ambience can work wonders in fostering client engagement.
If you’d like to create a memorable atmosphere, plus strengthen your presence in the local community, consider partnering with local musicians and artists to host an open house. Beyond driving traffic to salon reception desks, these types of events appeal to a person’s appreciation for art, and also give them a prime opportunity to learn about the types of services you offer.
Branch out from playing calming music on the stereo and invite a musician to come play for one afternoon or evening every week. It’s even better if you can find an existing client who’s musically gifted, because then, that person can be an ambassador and help you stand out from other salons.
Keep in mind that it’s probably best to keep music at a low volume, so opt for instruments that don’t require amplification, such as acoustic guitars. This will also make things easier for you, because the musician will only need his or her instrument before starting to play.
If your business offers services like facials, manicures or massages, it would be smart to station your musician near the salon’s treatment tables to let clients fully immerse themselves in all the advantages of live musical performances.
An Art Showcase
Remember that some art is powerful even without making a sound. If you have an ample amount of wall space, consider filling it up with creations from local painters or people who work with coloured pencils. Again, it’s great to examine your current client base and see if you can tap into some hidden artistic talent. Consider putting out a call for submissions by posting notices on your salon mirrors.
Some people might initially feel a bit shy about putting their work on display in public, but you’ll likely find many that will be extremely grateful about how you’ve taken the time to give them a creative outlet.
Salons that are very popular might be frequented by dozens of people on any given day. Take that reality into account and use it to appeal to your local arts community. Then, your clients and the artisans can all enjoy several benefits that may translate into increased traffic for your business.