When it got started, YouTube was mainly a destination for people wanting to film videos of their pets, children and other parts of everyday life, and then share that footage with the world. Although it still serves that purpose, it has branched out to have much more of a promotional focus. You can benefit your hairdresser studio by posting informative videos that show what stylists can do when they sit on hairdressing stools.
Try a Video Series
If you’ve never spread information through online videos before, the process of figuring out which topics to cover can seem even more overwhelming than actually shooting the material. The good news is that it’s not necessary to invest in an extremely high-quality camera to get the results you want. Technology has advanced rapidly so even point-and-shoot cameras often have video settings that can get you off to a good start.
In terms of topic ideas, come up with a few themes and convert them into a video series. You could offer suggestions of professional salon supplies that are good to use while travelling, provide guidance of hairstyles to try when someone’s preparing to make a big change in life and wants their appearance to reflect it, and also discuss ways to streamline a personal care routine to help people feel more competent even if time is short.
One of the great things about going with a serial approach is that it breaks content into manageable chunks, and also gives viewers something to look forward to, because they know another video will soon be on the way.
Remember, many of the techniques that come naturally to you because you use them daily will be foreign to a layperson. When explaining things, do so in a slow, but engaging way, and do your best to use camera angles that make it easier to see how to accomplish things at home by using beauty salon supplies that are available to the general public.
Give Viewers a Place to Go for Help
Videos provide a platform to showcase the knowledge of your styling team, and also give insight about ideal ways to get a desired outcome. Think of each video as a teaser that leaves people wanting more. End each clip with the phone number and website address of your studio so people can contact your salon reception desk to make an appointment.
It’s easier than you might have thought to harness the power of technology as a teaching tool. Embrace your inner filmmaker and see how it could boost business.