Some people choose to become hairdressers because they know that personal care is often a priority regardless of economic conditions. However, no matter if you’ve been working for several decades or just a few months, you’ve undoubtedly realised that certain times of the year are busier than others. Keep reading for a few ideas to stimulate traffic and keep your hairdressing salon chairs filled by appealing to needs that tie in with certain times of the year.
Unlike marriages, graduation ceremonies tend to occur twice a year at very specific times. Do some research by checking the websites of local universities to find out when they hold ceremonies for graduates. Then, market your establishment specifically to that market by advertising in university newspapers. This method will help you stand out from other salons that may not be so forward thinking in their own promotional efforts.
Also, include brochures at salon reception desks, so you capture the attention of any current clients who may know a few graduates that could benefit from your services.
Mother’s Day: A Spring Celebration
Mother’s Day occurs each spring, and is a perfect opportunity for you to appeal to those who are anxiously looking for a worthwhile way to show their mum how special she is. Make it easier for overwhelmed family members by offering package deals that combine certain services that go well together, such as a haircut and colouring deal.
Also, remember that massages are a great way to help mothers unwind and rejuvenate. If you have the room to spare, think about buying a few treatment tables, so your clients can get a new hairstyle and soothe their muscles in one stop. It’s also a good idea to think about offering gift certificates that are good for any product or service you provide, because they take the guesswork out of buying the perfect gift for a hard-working mum.
Although Christmas is generally thought of as the main time of year when people get dressed up and aim to look their best, Easter is a good opportunity to do this, as well. If you currently offer services for kids, appeal to parents by advertising Easter specific haircuts to complement Easter frocks and suits. You can likely gain a lot of interest by posting a small notice on each of your salon mirrors.
Slower periods are a reality for any business. Compensate wisely by honing in on certain annual occasions and make sure that your hairstyling studio is ready to meet demands, and capitalise on opportunities.