When staff members feel their talents aren’t being adequately utilised, they may start to display a discontented attitude around the workplace that can adversely affect everyone in an environment. Sometimes, when the space around hairdressing trolleys is empty, it’s because you could be doing a better job in attracting new and returning customers. One excellent way to meet that need is to start a virtual gift card program. People give presents to others to celebrate accomplishments, give appreciation, or just brighten a day. Your studio can meet those gift giving needs, and many more.
Use Electronic Versions
Today, many people are so tethered to their smartphones and other mobile devices that you may even see them sending a text message to friends while waiting for a colour treatment to set on their strands near the wash basins. If people misplace gift cards, it can be frustrating for them, and potentially costly for you, particularly if you’re required to supply a replacement. Avoid this scenario altogether by using e-mail versions of gift credit.
Each voucher could include a numerical code that you enter into a computer when a customer walks up to the salon reception desk. This prevents people from sharing the code, but also allows a recipient to keep a record of the voucher number in his or her e-mail inbox and not have to worry about misplacing a physical version. This approach is also very appealing to people who want to shop for loved ones and are trying to find gifts that are thoughtful and useful all at once.
Electronic Gift Cards Can Provide Helpful Data
Short of picking customers’ brains as they sit in front of salon mirrors, how can you determine whether your studio’s current offerings are meeting needs? If you’re feeling ambitious, that kind of information can easily be obtained by tracking how customers react when it’s time to redeem an electronic gift card. As time passes, you may discover a strong demand for pedicures during certain seasons, or find that a particular line of professional salon supplies is selling much faster than you expected.
Initially, it might seem like a decision to offer electronic gift cards is one that’ll mainly benefit customers, but you can also propel your business forward by providing this modern update to the traditional gift certificate, because it gives valuable insight. Get started now and see if a boost in customer traffic soon follows.