Many people are under the incorrect impression that since social media has taken command of the advertising landscape, traditional methods of spreading the word are obsolete. Actually, there are still several useful ways you can use advertising flyers to encourage people to book time in salon chairs. Read on for crucial suggestions you can use today.
Keep Them Short and to the Point
Usually, people who receive advertising flyers don’t have the time or desire to digest several paragraphs of text. Take a much simpler route and only mention the most pertinent information. If you’re trying to describe benefits of a very complex product, just mention the highlights in a bulleted format on your flyer. Give interested persons a place to go for more information, such as your own website or the website of a professional salon supplies retailer.
Do Trial Runs with Several Designs
Marketing the services of your studio can be difficult, especially if it offers a wide range of amenities such as haircuts, facials, massages and manicures. Printing costs can become steep if you’re working with a large quantity of flyers, too.
Luckily, it’s often smarter and less expensive to print fewer numbers of several flyer designs. That way, you can distribute them until your initial allotment is exhausted, and later see which of those flyers ultimately caused people to take action most frequently. Also, consider posting flyers in prominent places, such as attached to salon mirrors. The information you gain from this method should prove very helpful when you’re determining which incentives resonate strongly with your client base.
Know Where Your Target Audience Spends Time
If possible, devote a day or two to putting flyers in places they’ll most readily be seen by the kind of clients you’re trying to attract. If you’re currently running a special on styles for brides to be, arrange to hang a flyer in your town’s bridal shop.
A retail store that sells beauty salon supplies may also be a sound decision. Sometimes people shop at those kinds of establishments when they’re feeling frustrated with their current look, and think it’s necessary to buy the latest and greatest items with their disposable income. You could help them take a step in a different direction by making the scope of your services more widely known.
Clearly, it’s not yet time to put aside flyers in favour of other advertising options. The suggestions you’ve just read could help you spend your advertising budget wisely for maximum impact.