There’s little doubt when your hairdressing salon chairs are consistently occupied, that gives the favourable impression your establishment is the place to be. Also, the longer clients remain in the building, the higher the probability is they’ll spend more money. Below, you’ll find a few ways to encourage customers to linger, hopefully boosting your profits in the process.
Have Limited Specials
Perceived urgency is one characteristic that can cause a person to hurriedly open his or her wallet and buy something, even if it wasn’t initially a service he or she intended to purchase. That’s why it can be advantageous to publish specials that are only valid for limited windows of time.
If a person has been feeling tempted to book an appointment on one of your beauty beds and happens to notice how you’re currently offering a package deal where someone can get a facial for half off if it’s purchased in conjunction with a haircut, but only through the end of the week, that’s a great way to signify now is the time is to explore the full scope of services offered.
Cater to Groups
Another worthwhile possibility is to set up your layout so it’s more welcoming to larger groups. Then, your studio could be seen as a great destination for a girls’ night out or pre-wedding bash. Getting your studio ready for that could be as simple as arranging chairs near the salon reception desk so there’s more room to move once people walk through the door.
If you’ve ever gone to a cinema and noticed how the person staffing the concession stand asked if you’d like to buy a medium-sized drink for ten cents more, or just stick with the small cup you’d intended to buy, you’ve already been on the receiving end of someone who attempted to get you to buy in a spontaneous way. In the world of retail, this is known as upselling, and it’s something your stylists can practice today.
Coach them to do simple things like asking each client whether he or she would be interested in purchasing a full blow drying package, or would rather just let strands dry naturally after getting them lathered up at the salon basins.
Initially, it may not seem like the tactics above could make big differences in your bottom line, but if you practice them regularly enough, they could, yet clients won’t feel you’re being pushy.