No matter if you’ve been in business for a long time or are still working out the details of what makes your establishment unique from competitors, it’s smart to focus on the way your space is decorated with salon furniture and accessories. Although these details might seem relatively small, they can make a big difference, especially if you’ve worked hard to make other factors of the environment set the mood and let customers begin anticipating particular things about their visit.
Modern or Traditional?
One of the first things to consider is whether you want your studio to seem on the cutting edge of what’s emerging in the personal care industry, or if you want to make customers fondly remember days past, and how things seemed much simpler back then. If you’re aiming for an old-fashioned attitude, think about getting a few barber chairs and surround them with appropriate decorations, like framed clippings from old newspapers, or, if your studio is situated in a historical building, perhaps a snapshot of what it looked like several decades ago.
Alternatively, if you want to show how your establishment is fuelled by an unmistakably contemporary attitude, consider using lighting, brightly coloured paint and modern artwork to fill the area with an exciting energy.
When evaluating how things are decorated, don’t overlook the way that hairdressing furniture is arranged. If things look cluttered, customers and stylists alike may feel like the space is too cramped, even if there’s still plenty of room to move around. Also be sensitive to people who may use baby carriages or mobility aids when they come for a haircut. If a mother comes in with kids in tow, or someone needs assistance from a cane or wheelchair in order to get around, these people and others will appreciate a layout that’s spacious and promotes a feeling of openness.
Tie Décor into Your Name
Also, consider there may be ways to improve name recognition for your studio, especially if the name connects smoothly to the type of décor your use. Doing this well takes some forethought, but in many cases, it can be your first attempt at carving out a niche and standing out from competitors. Business cards available at the salon reception desk can even provide clues about the kinds of decorations people can expect when entering the building.
Décor quickly sets a mood, but can also offer insight into details of the customer experience. Shop for decorative items wisely and realise the power of a few strategic pieces.