Looking to increase clientele at your salon and considering spa treatments? Adding spa services is a great way to attract new clients and increase the profits you earn from current clients. But what exactly do you need to start offering spa services and what’s the best method for marketing these new services? Venturing into a new area for your salon will require an initial investment, but if you market it effectively you’ll see a return on your investment fairly quickly.
Deciding on the Services
The first step is deciding which services you want to offer. Some popular spa services offered at salons include massage, hand and foot services, waxing, scrubs, brow services, and facials. Remember that for every specialised service you offer you will need to hire someone with the proper education and credentials to perform the service. Many of these specialists will work on a commission status so that you don’t need to offer a salary, but if you can’t drum up business for the spa services you may find that you have a high turnover rate of spa employees.
Spa and Salon Furniture
After choosing which services you want to offer, you will need to research beauty suppliers that have the necessary furniture and accessories. If offering facials and massages, you will need to order a beauty bed and a massage table. Some beauty beds can double as massage tables, but if you want to double book both massages and facials you will need more than one table.
If your salon will be offering foot and hand services, such as manicures, pedicures, foot detox, paraffin soaks, and foot and hand scrubs, you will need to invest in manicure tables, pedicure chairs, and foot tubs.
Marketing Your New Services
Once you have the services in place and have hired spa associates, it’s time to start aggressively marketing the spa. Begin with your current clients. Offer them package deals or give them small samples of some of the new services. You can give a discount if a client books a colour treatment and facial at the same time, or provide five minute complimentary massage treatments if a client books another spa service.
For prospective clients advertise in print and online. Ask current clients for referrals, and create a grand opening event specifically for your spa services. Once you start marketing your spa services, you should see your clientele and profits start to grow.