If you operate a salon and haven’t entered the world of blogging, you may be doing your business a disservice. The best thing about blogging is that anyone can do it and achieve success. Whether you write the blog posts yourself, have a stylist who has a knack for writing, or hire out a professional blogger, blogging is one of the easiest ways to communicate with current and potential clients. It’s not only a way to market your services and beauty products, but it’s a way to relate to clients and go from just being a business they visit to a business they feel a connection with.
Keep Current Clients Updated with a Blog
One way to maintain client contact is through your blog. Have you recently purchased new treatment tables, hired a new stylist, or started offering hair weaving and extension services? Let your clients know by creating a blog post and adding some pictures. Nothing draws in business like a handful of appealing photographs and a great description of services or products.
A blog is also a great place to showcase salon specials and new products. You can also publish posts on industry information, such as tradeshows and fashion shows, to let clients know that you continue to stay on top of the trends. If a trend is hitting big, like the fishtail braids did a few seasons ago, blog about how you have a stylist who is a pro at creating great fishtail braid looks for any occasion. Include photos of current clients rocking the look, and encourage clients to schedule an appointment.
Share Industry Information with Clients
Clients like to think that they’re sharing inside information with you and your salon. Have you recently had your salon promoted in a major industry magazine, on another blog or website, or been mentioned on the radio or television? Include links on your blog to all press releases and industry information so that clients can experience the excitement of being a part of your success.
A blog is also a great place to provide tips and tricks for clients to recreate looks at home. You can give ideas on the best places to purchase hair and beauty supplies in Sydney or how to find budget friendly beauty supplies in Perth. When writing your blog posts make sure to keep them friendly and conversational. Don’t write like you’re preaching to your clients, but write like you’re having a friendly conversation, similar to the chit-chat that happens at salons all the time.
Blogging is an adventure and does take commitment to make it successful. But with all of the tools available to bloggers, if you spend just a few hours a week you can have a successful blog up and running in no time.