Pinterest is an online photo sharing site where people post pins of things they like around the Internet. It’s a great way to get a bunch of favourite pictures in one place. Pinterest has gone from being a hobby for Internet surfers to becoming a marketing tool for websites and businesses. It’s the fun of scrapbooking without all the mess. Plus, it’s a great way to interact with clients and show your expertise in the beauty industry.
Create Trend Boards
You need to start by creating a board for your business. You can create a number of different boards to cover all sorts of topics. You can have a board for short hair, long hair, styling, tips and tricks, and much more. You can even create a board to show off updates to the salon like new pedicure chairs or manicure tables. You can allow only people from the salon to post pins, or you can open it up to anyone and allows clients and other followers to post some of their favourite beauty pictures.
When creating a trend board, use it as an online portfolio to show the type of work your stylists accomplish. Make sure you include a description and the stylist’s name. Other users have the ability to repin their favourite to their own boards, so you want to make sure everyone who sees the pin knows exactly which salon created the style.
Use Pinterest to Boost Website Hits
You can link a pin to go back to your business website. One of the easiest ways to do this is to create a board that showcases styles that viewers can easily replicate at home. When they click on a picture, they will need to click through to your website to read the tutorial on the style. Many times this causes web surfers to browse your website more and possible schedule an appointment. When giving the tutorials, make sure you mention which professional salon supplies you use, which can help increase product sales.
Get Interactive with Your Clients
Pinterest is a great place to interact with clients. Encourage clients to pin pictures of their hair after they’ve visited your salon. You will get more clients to agree if you offer to put each pinner for the month into a drawing for a free hair product or a certain percentage of their next service. Since every person on Pinterest has their own group of followers and fans, every time they pin something it’s going out to hundreds of more people. This can lead to increased business for you as local friends and family see exactly the type of looks the stylists create.
Social networking sites have taken the traditional means of advertising and turned them into something you can really get creative with for very little to no money.