Twitter is an increasingly popular social media tool that many businesses including beauty businesses are using to help them with promotion and relationship building. Facebook is something that an overwhelming majority of the population uses and Facebook continually adds new ways for businesses to use it for marketing purposes. If you use it to the advantage of your beauty salon, it could help you in many ways:
Get More Customers
Facebook and Twitter and other social tools, along with a good website will help you put your business on the map digitally. People looking for a local salon may find your pages and online profiles and this could help you increase popularity in your geographical area.
Tell People About Specials
Having an online presence on social media gives you an opportunity to tweet about or post status updates and links about promotions and specials. Want to let people know you’re offering a special on a mani/pedi and updo combo for graduation season? Want to spread the word that you offer travelling beauty services for wedding parties? Whatever it is that you want to promote, social media can help you do that.
Have you done any redecoration lately? If you’ve upgraded your salon equipment and done some new designing of your beauty parlour, why not use this as an opportunity to promote a grand re-opening and to show photographs of your salon, showing off new salon furniture or salon equipment you’ve purchased.
Develop a Relationship with Clients
A relationship will make them feel like they are part of your business’s family. This keeps people much more loyal. It also makes them more likely to refer others to you. And when you do interactions with people on Facebook and Twitter, their friends and family see those reactions and could be tempted to learn more about you or try your salon out the next time they want to book for a big event or a routine trim.
Don’t forget to ask questions, too. Facebook and Twitter can provide a great way to find out what customers want.
Facebook and Twitter aren’t all about pushing promotion. You can also use them to make mention of your employee of the month, to show appreciation, or to wish people happy holidays. You could share funny anecdotes. You might want to link to your beauty blog to share information to help your clients.
People use social media at home and while on the go. By getting clients to connect with you on these sites you’ll increase your chances of keeping a relationship going with them and this could help bring you repeat business and referrals, too.