The opportunity to go on holiday is something that people may anticipate for months, or even years. If you own or operate a styling business in Adelaide or a nearby area of Australia, you can tap into that reality by offering services particularly for people who are about to go on holiday.
Try promoting to your usual customers by taping a promotional sign to the salon mirrors around your establishment. Keep in mind that before going on holiday, many people like to experiment with their look by doing something completely out of the ordinary.
Consider offering package deals, such as a haircut and highlighting session. These solutions appeal to a person’s sense of adventure, and by advertising them on a salon mirror, you can give your clients something to think about as they sit in hairdressing salon chairs. Also, think about including language that emphasises how much a person could save by purchasing two beautifying treatments together, instead of separately.
Offer Other Services
If you’ve been thinking about taking your business in a new direction, services like manicures and pedicures appeal to people who are about to go on a holiday, and still fit in with your aim to help someone look his or her best before travelling. Also, think about browsing salon chairs for sale, and finding some that recline or offer massage capabilities. If you’re feeling particularly ambitious, hire someone who’s trained to deliver spa services. By using these methods, you can potentially boost your income, and let clients start relaxing before they even embark on a trip.
Provide Targeted Retail Items
You may also find it worthwhile to offer certain types of retail items that appeal to the fact that personal care routines often change slightly during a holiday. Keep airline safety guidelines in mind by offering travel sizes of popular shampoo and conditioner brands. Salon reception desks are also a great place to display small essential items like foldable hairbrushes, hair bands and clips.
In the same way that many supermarkets regularly stock items near the front of the store to entice people to buy something just before beginning to pay for their items, you may find that you can boost sales by putting specific items in clear view.
With these ideas, you can show that you’re focused on the needs of your Adelaide clients by providing services that help them get ready to shine during an upcoming holiday.