4 Ways to Keep Your Beauty Salon on the Cutting Edge
A beauty salon owner who strives to keep their salon on the cutting edge has a greater chance of continually attracting new clientele. Make sure you don’t get labelled as being in the dark ages by reading and implementing some of the below tips.
- Continually update your salon’s décor. You don’t have to re-paint and buy new salon equipment and salon furniture every five minutes, of course, but don’t wait a decade between re-decorating and upgrading your salon equipment. New salon equipment helps because it looks good, it helps customers feel comfortable, and when compared to old outdated and often difficult to use equipment, helps stylists better do their jobs, too. When people see cutting edge hair and beauty supplies and salon furniture it will help you foster a reputation as a modern salon.
- Get your business online. Make sure people can find your salon online. They can find it through a website, through Facebook, via Twitter, and elsewhere. It’s helpful if people can find hair salon reviews, too. Make sure you strive to get your salon found online as it helps people see you are a 21st century salon and when you know your way around technology, it can help you continually attract new business. Implement an online marketing strategy for your salon. Get help, if necessary.
- Educate your stylists on an ongoing basis. Avoid complacency and make sure stylists know the latest styles and trends in the beauty industry. Not only will they be better able to serve your customers this way but they’ll be more likely to stay with your salon, too, because they’ll have career enrichment — which is important to cutting edge stylists.
- Update your tools and your inventory regularly. Keep an eye out for the latest and greatest in your industry. People appreciate having access to great styling products (which gives you even more income streams) and seeing leading edge salon supplies and accessories shows that your salon is current and keeps up with trends. Your stylists will appreciate this, too!
Tip: Don’t forget your old-style customers, as they are valuable too. Be sure to keep enough of the old and a good dose of the new so that you can serve loyal clients and attract new ones, too. Periodic surveys can help you ensure you’re keeping everyone happy!