A school formal is a rite of passage in every young girl’s life. Even if she just attends the formal with a group of girlfriends, it’s the whole experience of dressing up and feeling beautiful that isn’t quickly forgotten. Many young girls will settle for doing their own hair and makeup on dance night because they think that services at a salon are too expensive.
Even though the average young girl doesn’t have the professional beauty supplies needed to really make her look standout, she’ll settle for doing her own hair and makeup to save money she could spend on a dress or a limo rental. You can increase your profits and expand your business by providing school formal specials.
How to Market for School Formals
Unlike ongoing marketing for the salon, you only have to worry about school formals during certain times of the year. Many schools hold formals in the spring, but some also hold a winter formal. By creating a couple of budget friendly packages for teens, you can attract new clients and maybe even get an edge over your competition.
Begin by advertising at least a month before school formals start. Schools will have formals at different times, so you may have at least two to three weeks where you will be booking girls to do their hair and makeup for the dance. One way to attract clients is to showcase your knowledge on seasonal hair and makeup. Everyone knows that styles and colours change from winter to spring, but the average person may not know how to incorporate the overall look of hair, makeup, and dress so that it matches the trends for the season.
When advertising, make sure to point out that a major benefit of booking with your salon is that you have the ultimate salon supplies to make girls look beautiful and cutting edge. Showcase your top of the line beauty products and experienced stylists. Make doing your own hair and makeup at home seem boring compared to booking with your salon.
Putting Together Budget Friendly Packages
No matter how exciting booking an appointment at your salon seems, if it’s too expensive teens won’t call. Most girls simply want a nice hair style and their makeup done for the night. Put together a basic package that includes a style, but no wash or blow dry, and a simple makeup application. From that package you can add extra services that girls can pay for on a per service basis. These services can include manicures, pedicures, special makeup applications such as fake lashes or jewels over the eyes, and of course a wash and blow out.
Taking advantage of school formal season is one way to increase profits and expand your business. Don’t forget that one day those young girls looking back at themselves in your salon mirrors will become adults who have the income to spend a little more on their looks, and they could turn into lifelong clients.