Having talented stylists equates to business. Some salons are so busy that they don’t have time to take walk-ins and need to book weeks in advance. This is because of several things, including: great stylists, a great reputation, and a great customer experience. In order to create a great customer experience that results in repeat business and referrals, you’ll want to make sure you can attract and keep the top talent in your area.
It’s not like you can walk into your big competitors and poach their best employees easily. But you can advertise locally for good help as well as offer sign on bonuses to recruit new staff. A good compensation package is important, particularly if stylists are bringing a big client base with them. Good interviewing techniques and checking references along with viewing a portfolio of work can help you pick great stylists who will be a boon to your business.
If a new stylist joins your team and they have a good following, you’ll probably want to do a local newspaper announcement as well as post on your website and Facebook page to welcome them. This could encourage their customers and potential new clients to book an appointment.
Some stylists seem to play musical hairdressing chairs. It’s important to carefully select someone so you don’t invest in them and then lose them a short while later. A good compensation plan is important. You may also want to implement things like training and education that help keep stylists current. Carefully review your work environment and management skills so you can create a great working environment that will have talented stylists wanting to stay and maybe even recruiting other stylist friends to come to work for you, too.
Career Paths for Junior Stylists
Junior stylists that show promise can be trained to become top stylists. You don’t want to invest in training someone only to have them leave and take their (your) clientele with them. Strive to develop career paths and a lucrative compensation package plus create a great working environment so that junior stylists will want to stay with you. You may want to put an apprenticeship program in place that requires a stylist to make a commitment with you contractually. You should ensure you familiarise yourself with local laws regarding this but you may be able to require someone to stay for a certain period of time if you have invested in significant training.
Is your salon’s environment enviable? Investing in great décor and good salon equipment and supplies can help you attract and retain talent, too. It’ll also help you attract and retain customers. We can help with wholesale salon equipment. Browse our site to see the wide variety and competitive pricing.