Although every business is subject to slow weeks from time to time, styling studios can often be more resilient because many people continue to care about their appearance despite seasonal changes or economic trends. Because the less busy periods might not be as common as in other industries, some stylists start to panic and wonder about the reasons behind a sudden lull around the salon workstations. Read on to discover how to embrace slower days and work to change the tide.
Tap Into Unmet Needs
You can learn a lot by keeping an eye on the surrounding community. If your business is located near a neighbourhood with a large percentage of children, think about offering a special kid-friendly day. Also, if lots of teenagers live nearby, reach out to them by offering discounts that tie into school social events or graduations.
By taking a closer look at demographic groups that may not have previously thought about booking an appointment in your hair salon chairs, you can help these individuals feel more compelled to visit, because they appreciate how you’re being sensitive to certain needs. If you’re really enthusiastic, purchase a vinyl banner that greets new clients. These are visible from a distance and can attract attention from curious passers-by.
Have a “Meet the Stylists” Day
A trustworthy stylist is extremely valuable. Over time, clients can feel confident about getting advice from an expert about various factors ranging from the shampoo used at salon basins, enhancements for finger and toenails and consultations before trying a new colour or cut. However, these relationships take time to build, and some first-time clients may be hesitant about walking into a studio randomly and taking a chance.
Help them feel more at ease by hosting a day where people can stop into your business during a set period of time and mingle with stylists in an informal setting. Think about serving beverages and snacks to make the event more appealing, and also fill your salon reception desk area with comfy chairs and throw pillows to set the mood.
Encourage action by printing up specialised business cards for each stylist, too. After making a connection with a staff member, clients can return to the studio at a later date and get a discount by bringing the card to an appointment.
Innovative thinking is helpful for moving past sales slumps. Whether you cater to women, men, kids or all three, try these tips to keep attracting customers year-round.