Clientele for a hair salon varies. It depends upon the salon, what they offer, how they advertise and to whom they cater. As a salon owner/operator, you need to consider all individuals in your community. While you may not normally cater to seniors, you should consider their needs – particularly if they cannot get out.
While many senior residents in retirement homes or lodges have visiting beauticians and hairdressers, many seniors in their own homes may not. They may be shut-ins, not be able to get out and visit a salon. They also may simply not be able to afford it.
You can address this need. It is a positive thing you can do for your community and for your salon.
Mobile or visiting hair salon services are the perfect solution to this problem. Your salon can actively help seniors in your community access services they cannot if they are home bound. Instead of them being stuck at home, relying on their relatives or themselves to help them maintain healthy, clean and properly cared for hair, you can provide them with the right hair and beauty supplies as well as the skills for quality treatments.
How To Do This
There are two different approaches to take.
- You can purchase an actual portable travelling vehicle fully equipped with all the hairdressing salon equipment you require. You may not be able to afford such an investment. If you can do so, this may increase the visibility of your salon while extending its customer base. You could also utilize the facilities to extend your outreach, mobile services to busy working women and men in addition to other individuals too pressed for time
- Optionally, you can simply put together a basic kit of beauty supplies and equipment, although such things as a salon chair and treatment tables may not be possible to take.
The latter is the more common way to service clients, particularly if this is not a component of your regular business.
What You Require
Every salon comes equipped with styling and shampoo salon chairs. They have treatment tables, wash basis, hair dryers, trolley carts and mirrors. May of your equipment is already mobile. Hair dryers, hair crimping equipment and various other materials such as shampoos and conditioners, are already portable. You can pack these away in a professional kit.
You also require a large mirror, a floor mat to collect falling hair and to keep your workstation tidy and perhaps a small dustpan and broom to sweep up afterwards. A comfortable chair is also required. You can even look into purchasing a portable washbasin. Portable hair salon equipment is available.
Before you go, however, make sure you understand the specific needs of the client. You must learn if any special conditions may affect their hair care e.g. medications they are taking, allergies, skin issues. Talk to their caregiver as well as the client to clarify any questions you may have.
Bring your A-game. This includes conversation, laughter and all the best in your personality. Be compassionate but never condescending. These are your clients and they deserve your best.
Running a mobile service is beneficial in two ways. One directly affects the individuals involved; the other is beneficial for your salon.
Since how you look is closely allied to how you feel about yourself, a mobile beauty parlour home solution is beneficial to the s`elf-esteem, morale and even health of a senior. By bringing your services to seniors, you are helping them live a better quality of life. It is not simply the work you do on the hair, but also the companionship you bring together with conversation, and the sense that someone in the community cares.
For your salon, an outreach programme can increase your profile in the community. It shows you are a business that extends beyond the surface needs. It shows you are an integral part of your community. It shows people you care. Overall, what you do may be good for your soul, but it may also be good for business.