Men and women build up loyalty to a particular stylist or salon due to great service and styling. Even if prices go up due to a changing economy, clients that are loyal will still frequent the salon and invest in beauty services. If your salon doesn’t offer gift certificates, it’s time to create custom gift cards that you can sell for products and services.
There are a number of different gift card companies that can publish your gift cards in bulk. Remember that when you choose a gift card design that what the card looks like is part of your branding. Choose colours that represent your salon, and speak with the gift card company about putting your logo or trademark onto the gift card.
Some gift cards decrease in value if not used within a specified timeframe, but more businesses are starting to provide gift cards with no expiration. When someone purchases a gift card you’ve already profited from it, so it’s more customer friendly to provide cards that won’t decrease in value. Using cards that decrease in value can also decrease the amount of sales you make on gift cards.
Gift Cards Cover All Services and Products
The best type of card is one that covers any hair service or beauty supplies and products. This way a client can choose to use it on an expensive service or simply buy some desired hair products. Gift cards are easy to work with when paying your stylists. Simply provide the percentage of the styling fee that you normally would when clients cash in a gift card.
Make sure you offer gift cards year round. While you’ll see an upswing in purchases during the holidays, people will purchase gift cards all year long as birthday gifts and for other special occasions.
Gift Cards for Certain Services
Depending on how your salon operates, you may need to offer gift cards for specific services. If you offer spa services such as facials and massages, you can offer gift certificates that only cover those services. You may even opt to use two different types of gift card designs to differentiate between hair services and spa services.
Gift cards are also great giveaway items when doing promotions. You can give away gift cards for small denominations when clients book certain services or spend a certain amount of money. You can even use a loyalty card and provide a gift certificate as a reward for loyal clients. You’ll find that your clients love being able to score some free beauty supplies and products or get a small percentage off their regular services through use of the card. Gift certificates not only make great gifts for clients, but they can make a great marketing tool, too.