Parents spend thousands of dollars each year purchasing items that their children want or need. A children’s spa is a niche market that allows you to cater to the younger set but forces you to market to the moms and dads. Some salons offer children’s spa services within the normal salon, but the overall feel of the salon caters to adults and not to children. A custom designed children’s spa is designed and created solely with children in mind and doesn’t have the feel of an adult salon with a section for children.
Designing a Child Friendly Lay-Out
You need to design a spa that takes into consideration all ages. Your customers will probably range in age from 5 to 16, with the possibility that you’ll occasionally have a toddler or an older teen utilise the spa. You should consider an open floor plan with only two to three smaller rooms near the back for massages and facials.
Younger children will feel most comfortable if they can see their parents during their treatment. This means that all of your pedicure chairs and nail tables should be placed in an open area where children have a clear shot of their parents waiting up front. You may also want to have an extra chair near each station for parents who want to sit next to their child during the spa service.
Older children will have more confidence to venture off alone, so a separate room for a massage table or a beauty bed for facials is ideal. For younger children who want these services, simply place an elegant and comfortable chair in the room for mom or dad to sit nearby.
Choosing the Right Spa Services
When a child enters a spa they want to feel as mature and adult as mom or dad. While cartoon characters and funky designs are perfect for many children, you will have the kids who’d rather have something elegant and refined that makes them feel grown up.
With this in mind, try to offer an array of services that pamper the child but make them feel special. Neck and shoulder massages are perfect for younger children, while teens may be comfortable with full body massages. Have fun, funky colours and nail decals for small children and more elegant and refined nail art for older kids.
Since you’re a spa and not a salon, you don’t have to offer haircuts or colour, but you could offer styling packages, extensions, or braiding. You can appeal to little boys with an airbrush tattoo station or face painting, while offering natural makeup for the girls.
Since children’s day spas are a niche market, plan to be busy and have lots of interest in your services. With the right design, salon furniture, and services, you can have a booming spa business in no time.