Like any other type of business, haircutting and its accessory services are highly competitive, but it is also a service that has a vast consumer demand. What sets it apart from many other enterprises is its appeal to the male vanity in all ages and denominations.
For many customers, going to the barbershop could be considered a periodical ritual; an experience to be anticipated with pleasure. Settling themselves into one of those comfortable barber chairs can be compared to escaping from the stressful outside world. The experience is like acquainting you to the feeling of sublime relaxation and security.
However, it may seem easy but having a successful barbershop can be quite tricky and complicated. The question asked frequently by many barbers or hairdressers is what must they do to attract more customers and establish a regular client base? What do consumers look for and expect in a barbershop or hairdressing salon?
One thing is for sure, they want to be comfortable and in this day and age, stylish and comfortable barber chairs are a great way to begin meeting the expectations of your customers.
Marketing and Advertising
Many barbershops or hair salons take their marketing and promotional campaigns seriously. Admittedly, so far there have not been any reported incidents of the Sweeney Todd service specials such as tipping barber chairs and the unthinkable meat pie controversy. But in the real world, what is the main attraction?
Comfort and style are two factors that are quite important to many; we all want to look our best and be comfortable all the time. Your local barbershop should be able to provide both.
Reclining in the comfortable and stylish barber chairs encourages communication between the barber and the client, and this could be another step towards gaining the confidence and trust of those who come in to your salon.
In other words, this is an integral part in establishing a regular client base.
Finance and Trends
A salon or barbershop must be able to provide services that will not compromise the budget of their customers. The services and ambiance should also satisfy both regular customers and new ones. It should be a place where they can find relief so regardless of whether they’re going in to have a haircut or a beard trim, every experience will be memorable.
One of the trends that’s making a buzz nowadays is leaning towards vintage. Barbershops with old pictures on the walls provide customers with a free trip down memory lane. This theme can be further enhanced by incorporating vintage and modern pieces to make the barbershop look unique and elegant. This is a grate way to promote your business because it give the impression that your barbershop is for both the young and aged.
Maintaining a place in the marketplace can be determined by the affordability factor. This can be assisted by considered decisions related to buying or leasing, furnishings, fixtures and fittings; for example, from DSSE.com.au; an established and highly regarded provider of barber chairs furniture and equipment.
The road to becoming a qualified barber is a hard and expensive one, with relatively few barber courses available in Australia and even less advanced classes offered.
On average, $14,000 AUD is the asking price for a general hairdressing certificate. However, advanced classes in shaving and men’s hairdressing must be added in for future use. Therefore, when the time arrives when you have to use your knowledge and savings to establish a barbershop, you have to make decisions that could make the most out of your investments; a good example is your choice of barber chairs.
As with any type of services, the appropriate knowledge and skills must be enhanced with the right equipment in order to achieve success. The right equipment, in this case barber chairs, should be functional and stylish so as to attract and convince customers.
You need your establishment to be a place where people want to relax and hang out often. To achieve this, one of the basic equipment that you need to acquire is a set of high quality and comfortable barber chairs.
Your chair should be sturdy and robust, and capable of being reclined to give the customers comfort. Style should also be considered and it should match the theme of your barbershop. The cost factor is naturally an integral part when purchasing equipment, it should be quality that you should prioritise first.
There is nothing worse for customers than being forced to sit in unsightly, uncomfortable barber chairs and paying for doing so! Therefore, take the time and visit Direct Salon Supplies and Equipment or DSSE (dsse.com.au) for reference.
Seek the Best
There are established suppliers of barber chairs in Australia that can assist you in deciding which chairs suit your needs best. Getting to know every option you have is a good move as this is an investment that could make or break your business. It is a question of matching quality, with style and cost effectiveness; therefore, it’s definitely in your interest to seek advice on this aspect of your décor.
Your barbershop atmosphere and environment can be enhanced with music, coffee machines, lighting, plants, and other add-ons. However, whilst they can all make a subtle difference, it is the barber chairs that can greatly help in convincing customers to come back.
Maintaining a relaxed ambience is quite hard to do, which is why barbershops that can offer this “experience” are rare. Barbershops that could become a place where people hang out to relax and start conversations while enjoying the comfort only top-notch barber chairs could bring.