When you own a salon, sometimes it’s not enough to invest in top notch salon equipment and hope that people find your number in the phone book. It’s also not enough anymore to create a website for your salon and hope that people plug in the right search terms for your salon’s webpage to pop up in the search results. With social networking you not only have the possibility of reaching thousands of people, but you can get information out in seconds and have it spreading all over the Internet.
Utilise Different Social Networking Sites
There are a number of different social sites available for businesses. Some are strictly used by those looking to expand their professional circles, while others are designed for businesses and individuals. Twitter and Facebook are probably the two most popular social networking sites currently available. Both use different platforms to get information across to consumers, but they’re both equally good at relaying information and helping to build a business.
You can set up a page on social networking sites that allows you to update what’s going on in your salon, special deals you’re currently running, introduce new stylists, and let customers know when you have the latest hair procedures and styles. You can also share industry news and connect with others from all over the world in the beauty and hair industry.
Social Networking Reaches Millions
There are millions of registered users on the top social networking sites. A large percentage of people check their social networking sites first thing in the morning. This means that there is a constant source of potential clients looking at what you have to offer at all times of the day.
Whether you want to show off your new manicure tables or share information on the latest hair straightening methods, social networking can help brand you and your business. With the ability for users to share what you post, you not only impact those that choose to follow you but the people who choose to follow your followers. With the vast reach of social networking sites, you may never truly know how many people see your posts.
Update Clients through Social Networks
Many people will follow pages of businesses they utilise. This is an extremely easy way for your stylists and the salon to keep clients up to date. Let them know about changes at the salon, offer special deals via the social networking site, or send out updates about your business blog or website. If you have clearance sales on beauty supplies you’ll no longer be stocking or are selling your own brand of products, a social networking site is a great way to get the word out. By taking advantage of technology, you can impact clients and hopefully gain some new business.