In the “old” days, kids got their hair cut by their parents or a trusted family friend while the adults went to a beauty parlour or barber shop. These days though, it is a fast-paced world where the hottest trends and overall appearances mean more to kids than ever before. It is a time when parents are not as confident about cutting their kids’ hair and simply do not have the time. By opening a salon that caters to kids, you can fill in a huge niche.
Making Tiny Tots Comfortable
Parents truly treasure the memories of their child’s first haircut. However, some tiny tots get scared easily so it is important to create an environment for them that is appealing so they will want to sit down and get a haircut. First of all, you will want to purchase a few hairdressing salon chairs just for younger children. You can find chairs in a variety of shapes such as airplanes or race cars that have safety straps in them.
Capes that look like ones that a superhero would wear are important too. Bright colours, recognised cartoon characters, special music and even small televisions playing kid-friendly shows can help divert tears and turn them into smiles. Of course, taking pictures of the first haircuts and presenting them to parents will win points with them too.
Tweens to Teens
Tastes change from cartoon characters to the latest teen crushes quickly. For this reason, the salon workstations for older kids should reflect their changing tastes. Television playing the hottest music videos, gaming consoles and other tween to teen interests are important. Magazines that catch both girls’ and boys’ interest is another aspect to consider.
Teenagers, girls especially, are tuned into the latest fashions. Therefore, it is important to capitalise on that. Your stylists should not only have the latest beauty supplies but they should also be prepared to employ the latest styles such as intricate braiding, hair extensions and even hair feathers.
Kids of all ages enjoy drinks, snack and candy. Perhaps you could offer special treats in a jar that the kids could pick from after their haircut or styling session. Small boys love little action figures while little girls might like hair accessories. Older kids are a bit tougher to please. Retro candies are cool as are slap bracelets and even special pens. Many of these items can be purchased wholesale for a fraction of the price of retail options.
When kids are your sole focus for your salon business, it is important to think like them. You still need essential beauty equipment, but the presentation of use of them can be geared towards the younger set. Keeping on top of the latest trends ensures that all the local kids will beg their parents to bring them to your salon.