If you use it correctly, a website can be an extremely effective promotional tool, both for your establishment itself, and the products sold there through a retail effort. Luckily, it’s easier than you might think to turn your website into a destination that does far more than simply explain the types of services you provide to clients who sit in your hairdressing salon chairs.
Give Product Reviews
Give useful information to clients by discussing a few of the products that you, or fellow stylists use, and talk about ways to try them correctly. To a layperson, hairstyling products can seem a little intimidating, but with your guidance, clients can learn how to look their best every day.
Take things a step further by adding a few video clips that explain proper product usage. Even items like shampoo can be used more effectively if you take footage of stylists standing over salon basins and demonstrating how much of a product to use, and ways to make sure that all strands are covered from root to tip.
Announce New Services
Eventually, you should find the balance between using your website as a source of information and also filling clients in about upcoming developments in your business. If you’re getting ready to expand to a new location, that news is worthy of going on your blog or website. Telling clients that you’ve recently got a shipment of treatment tables and are preparing to offer massages and facials is something that they should be interested in, as well.
Spotlight your Stylists
Many clients prefer to go to salons that treat stylists with respect. Consider adding a section to your website that profiles a different employee every month. This gives viewers an insight about particular advantages that may fit certain needs, and also provides stylists with something to take pride in.
If you’re feeling particularly creative, think about positioning each stylist in front of one of your salon mirrors and taking a snapshot to post on your website. That technique will give an interesting perspective, and also give an appropriate background. You work in an industry that’s driven by a person’s desire to look his or her best, and a lot of personal care efforts involve looking in the mirror.
As these examples prove, the more effectively you’re able to present your website as an enticing source of worthwhile information, the easier it’ll be to stimulate online traffic, and simultaneously bring more people through the doors of your hairstyling studio.