Ideally, your hairstyling studio will be more than just a place people depend on to meet their personal care needs. It does serve that purpose, but you should also aim to create a soothing, rejuvenating experience for everyone who enters the building. It’s simple to do that by purchasing some well-made hair salon furniture. Then, people will be content and at ease whether they’re getting a new cut or colour, or perhaps just accompanying solone else.
Give Them Options
In the waiting area, offer plenty of choices. Maybe someone would prefer to stretch out on a couch, and another person would rather perch on a seat that’s ergonomically designed to offer support for the spine and shoulders. Also, don’t overlook the preferences of your younger customers. Besides offering salon chairs that adjust to accommodate smaller bodies, fill your space with kid-friendly seats, and maybe even a few age-appropriate books and toys. These advantages will keep little ones happier, and frazzled parents will appreciate the forethought, too.
Set a Mood
Always remember that many people visit hairstyling specialists as a way to unwind after a stressful day, or to treat themselves to something special. Offering consistently great cuts and genuine, rich colours is certainly a way to get attention for your services, but by forgetting to create a soothing atmosphere as well, there’s a good chance you’re failing to meet what’s usually a very common customer need.
Add thoughtful touches by draping soft throw blankets across seats in the waiting area, and give clients the option of using aromatherapy eye pillows as they get a shampoo or opt for a treatment at the manicure table. Also, think about playing music softly over a stereo system. These extras don’t aren’t time-consuming, but you’ll likely find these small changes really appeal to people who visit your establishment, especially if they’re looking for a break from the everyday routine.
Ask For Feedback
Near the salon reception desk, use comment cards or even an iPad that’s set up to capture customer feedback through an electronic form. Although it can take time and flexibility to figure out the most appropriate ways to keep patrons comfortable, the easiest way to know if you’re on the right track is to show that you’re open to receiving feedback from anyone who cares to give it.
Before long, you could get off to a strong start in making a place that people associate with constant pampering, whether they’re getting service themselves, or waiting for someone who is.