The best hairdressing salon equipment is an important part of establishing a successful salon business. Talented stylists, manicurists and other salon professionals are additional requirements for success. However, the hard part is getting people to come to your business in the first place. For this reason, planning Grand Opening festivities can help garner the attention you need to get off to a great start.
Join your Local Chamber of Commerce
Businesses who are members of a chamber of commerce enjoy some perks such as marketing, networking and even mailing lists of other members. They may also get some free publicity through local media. Typically there is a membership fee but the positives often far outweigh the negatives. What better way to advertise your grand opening? In addition, joining local civic or service-oriented organizations help too with spreading the word about your salon business.
Free and Discounted Services
A great way to garner traffic to your salon is to offer free and discounted services during your grand opening. Perhaps a customer could get a free hair cut with the purchase of a styling. Hair product giveaways and coupons for future services are great ideas. Manicures, pedicures, massages and other luxury services can also be offered. Choose things that you can afford to do during the grand opening. Perhaps a drawing for an overall makeover will draw a crowd.
Presenting goodie bags for customers to take home during the grand opening festivities is a smart move. You can include your business card, coupons for future services and sample size items that are practical and useful. Many marketing items are available inexpensively in which you can also put your business name and logo such as emery boards, nail clippers, lip balm and even small bags to put the goodies in. Small bottles of nail colour or even trial size shampoo, conditioner or styling products are good ideas too.
Marketing and Media
Perhaps your salon can host a networking night or two to a select list of people. You can give a tour of your facilities, highlighting your services as well as the salon workstations and other hairdressing equipment. People like knowing that they can trust your salon to have a clean, relaxing environment with great equipment and supplies.
In addition to your marketing possibilities with your local chamber of commerce, consider posting flyers in key areas with a lot of foot traffic. Purchase advertisement in the local media such as radio station commercials and newspapers. There are many ways to advertise and put on a grand opening celebration. Don’t forget to use social media too such as Facebook and Twitter. Make it easy for people to remember you and spread the word about your new salon business.